Privacy policy

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Centiment (“Centiment,” “the Company,” “we,” “us,” or “our,” including our affiliates and subsidiaries) values the privacy of our respondents, researchers, site users, and others (collectively “the Users”) who visit and interact with our Site. Centiment is committed to protecting the security and privacy of all Personal Data (“Personal Data”) collected or received by Centiment. We strive to conform our privacy practices with applicable local, state, federal, national, and/or international laws and regulations.

The following privacy policy (“Privacy Policy”) describes the information collected by Centiment, how we collect that information, how that information may be used, and with whom it may be shared during the normal course of business (sales, marketing, and support). This policy applies to information we collect:

  • On this Website.
  • In email, text, and other electronic messages between you and this Website.
  • When you interact with our advertising and applications on third-party websites and services if those applications or advertising include links to this policy.

It does not apply to information collected by:

  • us offline or through any other means, including on any other website operated by Company or any third party; or
  • any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.

By accessing or using our website, (the “Website”) or using other products or services that we provide (collectively, “Services”), you consent to and accept the practices set forth in this Privacy Policy. If you do not agree with this Privacy Policy, then we ask that you kindly do not access or use the Services in addition to not accessing or using the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. This policy may change from time to time. Your continued use of the site after a policy update denotes your acceptance of and compliance with the privacy policy as defined in this document

Personally Identifiable Information

We define Personally Identifiable Information (“PII”) as any information that could be used to identify a person, such as their name, email address, phone number, or the company for which they work.

In order to establish an account with Centiment, you will need to provide accurate PII in the form of your first and last name, phone number, company name, and email address. Upon the completion of any Services, you will also need to provide billing information.

We do not allow researchers to require PII from our respondents. Instead, we use a unique tagging system that assigns a custom variable to each respondent entering a survey instead of a name or any other piece of identifying information. Most of the third-party tools with which we work have settings that can turn off the storage of IP addresses for further anonymity. If you have any questions about your survey tools’ capabilities, please don’t hesitate to contact your project manager for clarification. Please note that you cannot request PII from or regarding respondents once the data collection process is complete.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

  • by which you may be personally identified, such as name, postal address, email address, telephone number, any other identifier by which you may be contacted online or offline (“personal information”).
  • about your internet connection, the equipment you use to access our Website, and usage details.

The information we collect on or through our Website may include:

  • Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to our service, or requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Website.
  • Records and copies of your correspondence (including email addresses), if you contact us.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
  • From third parties, for example, our business partners when they refer you to our site through a referral link.

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is statistical data and may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. This data helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
  • Flash Cookies. Certain features of our Website may use locally stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.
  • Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We also may have to share information or data in order to:

  • process payments.
  • comply with and enforce applicable policies, including investigation of potential Terms of Use or Privacy Policy violations.
  • meet any applicable regulation, legal process, law, regulation, or enforceable governmental request.
  • prevent, confront, or otherwise detect security, fraud, or technical issues.
  • protect against harm to the property, rights, or safety of our researchers, respondents, the public, or to Centiment as required or permitted by law.
  • enact a sale, merger, or change in control of all or any part of our business or company or in preparation for any of these events.
Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you.
  • To provide you with information, products, or services that you request from us.
  • To fulfill any other purpose for which you provide it.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our Website or any products or services we offer or provide though it.
  • To allow you to participate in interactive features on our Website.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, please unsubscribe from any received messages or ensure any marking solicitation boxes are unchecked when you complete any registration forms.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Centiment’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Centiment about our Website users is among the assets transferred.
  • To third parties to market their products or services to you if you have not opted out of these disclosures.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our terms of use and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Centiment, our customers, or others.
Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by checking the relevant box located on the form on which we collect your data (the registration form). You can also always opt-out by adjusting your subscription settings found at the bottom of any marketing email received or by sending us an email stating your request to

Promotional Offers from Centiment. If you do not wish to have your contact information used by Centiment to promote our own or third parties’ products or services, you can opt-out by checking the relevant box located on the form on which we collect your data (the registration form) or at any other time adjusting your subscription settings found at the bottom of any marketing email received or by sending us an email stating your request to If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.

Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by checking the relevant box located on the form on which we collect your data (the registration form). You can also always adjust your user advertising preferences in your account profile by checking or unchecking the relevant boxes or by sending us an email stating your request to do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website.

Data Collected by Researchers

Researchers own, and are therefore data controllers of, the data collected through Centiment’s survey panel service. Centiment does not allow for the collection of PII from our respondents. Researchers manage all Researcher Data, as well as the users who create, manage, distribute, or report the Researcher Data. To the extent that Centiment processes Researcher Data, Centiment does so as a data processor on behalf of Customers.

Centiment processes Researcher Data on behalf of Researchers in a methodology consistent with this Privacy Policy. Each Researcher, in their own capacity as a data controller, may process Researcher Data in other ways. Respondents should validate the Researcher’s privacy policy to learn how the Researcher intends to process Respondent-specific data that may be included in the Researcher Data. If a Respondent contacts Centiment with questions or otherwise seeks to exercise rights under applicable data protection legislation, Centiment will forward such requests to the relevant Researcher, as can be reasonably determined, in accordance with our contractual agreements. Centiment treats all Researcher Data as highly confidential and safeguards it accordingly.

Data Security

We use a technology called fingerprinting that combines IP address, device type, and screen size, and cookies to ensure only unique panelists enter your survey. We maintain a fraud score on each respondent based on historical completions (completion time as a percentage of stated LOI + any flagged poor completes) and consistency in responding to demographic questions, then ban those that breach a certain level. We also use invisible ReCaptcha to defend against bots.

Centiment does not store any project data once results have been delivered. Please note that, if you’re using a third-party survey tool such as Qualtrics, Survey Monkey, Survey Gizmo, etc. then the tool may store your data and is subject to each individual companies’ encryption/security set-up.

Centiment uses TLS (transport layer security) for the security/encryption of all transmitted data. It may sometimes be referred to as SSL or HTTPS. As such, respondents do not encounter the less-secure HTTP links anywhere in our data collection process with properly configured surveys.

Lastly, Centiment only uses data centers present in the United States. All of our servers are secured by firewalls and have DDoS preventive measures enabled.

Information Security

While the Company aims to protect your personal information from breaches, losses, modification, disclosure, or destruction, through security measures and maintenance, any provided information is subject to unauthorized entry or use, hardware or software failure, and exposed to inherent risks associated with using the Internet which could result in a potential compromise to the overall security of your data at any point in time. As such, we cannot guarantee the secure state of your information. However, Centiment maintains best-efforts to prevent any such breaches, losses, modification, disclosure, or destruction.

Safety of Minors

Centiment’s services are not intended for and may not be used by minors. “Minors” are defined as persons under the age of 13 (or under a higher age if dictated by the laws of their residence). If you are looking to survey respondents under the age of 13, you will need to have a question within your survey requiring parental consent to continue.

Because Centiment doesn’t allow PII (personally identifiable information) to be collected, we can allow researchers to survey children as young as 13 without parental consent under COPPA (Federal Trade Commission, p 2).

We do not knowingly collect personal data from Minors without parental consent or allow them to register as respondents. If it is discovered that we have collected personal data from a Minor without parental consent, we may delete the aforementioned data without notice.

Location of Data

Centiment may transfer the information and data that we collect on behalf of Researchers to countries other than the country in which the information was initially obtained. In these instances, please be aware that some countries may not uphold the same data protection laws as the country in which the data was originally provided. Centiment will protect User data as prescribed by this Privacy Policy when we transfer such data to other countries.

If you are accessing or using the Services outside of the United States, please be advised that your data, including any Response Data may be sent to, stored, and processed in the United States. Consequently, per the applicable United States laws and regulations, United States Federal and state courts, law enforcement, regulatory bodies, or governments, may be able to obtain disclosure of your information such as your Response Data.

GDPR and CCPA compliance

Centiment is committed to granting respondents and researchers alike more control over your data in order to protect the privacy of those who interact with our service. As such, we’ve taken steps to ensure that we’re compliant with GDPR and CCPA requirements.

Researchers and respondents can easily request access to their personal information — simply contact to request access to or to update your personal information to maintain accuracy. Researchers and respondents have specific rights as defined within the CCPA, which have been explained throughout this document. To review your rights as written in the California Consumer Privacy Act, please click here.

California Civil Code Section § 1798.83 permits users of our Website who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to

Centiment automatically deletes data that no longer serves our business. Additionally, Centiment will honor all requests to delete personally identifiable information though we may keep an aggregation of de-personalized information for accounting purposes. This de-personalized information will be anonymized so as to prevent reidentification. At any juncture, you can request that Centiment stop processing your data by contacting By interacting with our services, you consent to have your data processed by Centiment. If at any time, you would like to revoke that consent, you may do so by contacting our support team at the email address listed above.

Centiment commits to regularly reviewing data protection policies for updates, effectiveness, changes in data-handling, and other contributing factors.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at: or 1644 Platte Street, 4th floor, Denver, CO 80202.